Matthieu Blazy 在去年 11 月接下重任,成為 Bottega Veneta 的創意總監,品牌從 Daniel Lee 之手蛻變,不少時尚迷都期待著 Bottega Veneta 3.0,今年二月時裝秀上,Matthieu Blazy 交出了第一張成績單,柔美如 Celine、率性如 Raf Simons,初次向大眾勾勒出自己對於 Bottega Veneta 的輪廓。

而隨著 2022 秋冬系列陸續上架,Matthieu Blazy 任職創意總監的第一組形象廣告也在稍早熱騰騰出爐,沒有用力地找來大師級攝影師合作,反而攜手五位年輕攝影師 Malick Bodian、Solène Şahmaran Gün、Francois Halard、Sander Muylaert、Louise and Maria Thornfeldt,他希望能從視覺形象為品牌引以為傲的皮革工藝喝采。

「Bottega Veneta 是由一群工匠打造而成,這是我們的歷史,也是我們對於這次廣告的思路。」

Bottega Veneta 2022 秋冬系列廣告同樣由伸展台的模特兒演繹,不過場景走進了生活,彷彿像是旅行般,從米蘭的鋼筋水泥出發,去了溫暖的南義大利、比利時的墊子音樂節。融入對談、跳舞、行走等不同場景,透過燈光、近距離捕捉工藝。Matthieu Blazy:「皮革的核心不能少提實用性,它經得起時間的考驗,超越流行趨勢,這是皮革無形的力量。」

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